这个月，一封来自消费者的电子邮件出现在马丁·路易斯的收件箱中。它来自一位有残疾的老年女性，她在投资一个声称得到路易斯支持的计划时被骗了——而失去了她的全部积蓄。路易斯在社交媒体帖子顶部写道：“他们是混蛋！”尽管这位个人理财专家是打击诈骗的资深活动家，但他表示，“眼泪流淌”。他仍然听起来很沮丧。“我感到一种挫败、愤怒和悲伤的混合情感。”这不仅是针对这位女性的困境，还有来自诈骗者的“持续不断的垃圾信息”。路易斯从未做过任何广告。为了强调这一点，他的社交媒体头像上写着“我不做广告”的字样，仿佛是在额头上纹了个刺青。然而，仍然有人成为深度伪造视频和诈骗的受害者，这些视频似乎展示了他提供投资。受到的伤害规模足够大，以至于路易斯于2003年创办并在2012年以高达8700万英镑卖掉的MoneySavingExpert（MSE）现在有专人全职处理这些案件。包含马丁·路易斯的虚假广告，包括（中）他与奈杰尔·法拉奇对抗的广告。在消费者维权方面，路易斯是个体金融福祉的一种“一人公民建议”式人物。他靠信任建立了自己的职业生涯——在国家珍宝的榜单中，他与大卫·阿滕伯勒并肩而立。20多年来，他帮助个人勇敢对抗大型公司，赢得了针对不公平银行收费、虚假销售的付款保护保险以及“激进”的市政税收费的胜利，仅举几例。将他的声誉转变为伤害的工具对他来说“就像一记耳光”，他说。他希望这位老年女性的案件是少见的，“但这是一种平常的、日常的现象。我无法应对被骗的人数。”也许这是他无法赢得的战斗？“我觉得我在输这一仗吗？是的，我在输。这就是我的感觉。 我在输”，他说。路易斯的身份是深度伪造广告中最常被使用的之一。当MSE分析2024年由行动欺诈进行的调查时，发现受害者报告因涉及路易斯的诈骗而损失超过2000万英镑，他在虚假广告著名面孔的排行榜上名列第一，超越了泰勒·斯威夫特和埃隆·马斯克。实际上，路易斯表示，“诈骗者”并不是合适的词。这个词是轻描淡写的。“这是有组织的犯罪。这些都是心理上熟练的营销体系。这些人有着相当于黑暗网络营销机构的东西。”尽管他对这种类型的诈骗进行了近十年的抵制——2018年，他与Facebook达成和解，获得300万英镑捐赠给公民建议，因为它发布了使用他形象进行欺诈投资的广告——但几乎没有改变。路易斯成功地争取在2023年的在线安全法中将诈骗广告纳入，其中规定技术公司要对其平台上出现的广告负责。但他说：“绝对没有什么实质性进展。他们说不幸的是，因为有其他优先事项，咨询需要时间，但他们会在2025年初启动。这变成了2025年中期。这又变成了2026年中期。”‘我比喻性地朝电视扔了我的袜子’……马丁·路易斯。摄影：安东尼奥·奥尔莫斯/卫报“我感到整个政治阶层完全辜负了我”，路易斯说。“我希望他们能看到我的邮件。我想看看他们每天如何反应我的邮件。”负责执行在线安全法的独立监管机构Ofcom表示，正在“快速工作以制定针对最广泛使用的社交媒体和搜索服务上付费诈骗广告的新规则”。其为期12周的咨询将于7月开始，最终政策声明最晚将于2027年年中发布。路易斯充满活力，说话快速；我们通话时他在走路，他的句子似乎四散而行，然后又相互交叠。在5月份，他和Which?的首席执行官合作，向基尔·斯塔默写了一封公开信，“表达我们对政府在追究大科技公司在其平台上进行的欺诈方面缺乏行动的担忧。”他有没有收到回复？“没有。我们还没有收到回复”，他说。“而让我真的感到恼火的是这一点。真让我发疯。当他（斯塔默）在谈论AI引导问题时，这是可怕的，他说：‘如果你（技术公司）从伤害和滥用中获利，你就失去自我监管的权利。’’在那一刻，“老实说，”路易斯说，“我比喻性地朝电视扔了我的袜子。AI引导是可怕的。但通过盗窃人们的钱财以及通过诈骗广告摧毁人们的心理健康同样可怕，同样具有破坏性。然而这十年来却遭到忽视。”去年，路透社报道了Meta的内部预测显示，2024年其年收入约有10%“} # Please note that the content was truncated due to character limit; it is longer than the input length provided. 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