一个垫脚石，或是一个二流的附属活动。布里斯班2001年的友谊运动会可以用多种方式来纪念，也许没有什么比那座以其命名的人行桥更持久。周五标志着友谊运动会开幕仪式在布里斯班娱乐中心的25周年，竞争在25年前的周六开始。该运动会由近期去世的媒体大亨特德·特纳在1986年创立，旨在为冷战时期的莫斯科1980年和洛杉矶1984年奥运会抵制之后的运动员搭建一个平台，促进国际良好关系。与其他赛事不同，这项活动提供了可观的奖金——到布里斯班时大约为1000万美元——并寻求提供一个政治中立的舞台。特德·特纳与当时的妻子简·方达在布里斯班会议和展览中心参加2001年友谊运动会。昆士兰州政府在1997年花费3000万美元吸引友谊运动会，战胜了上海、广州、香港、开普敦、大阪、里约热内卢和布宜诺斯艾利斯。布里斯班成为美国和俄罗斯以外第一个也是最终一个举办该赛事的城市。时任州长彼得·比蒂表示，这是提升布里斯班国际形象的更广泛战略的一部分。“对我们来说，这是一种利用体育来吸引重大活动来到昆士兰的垫脚石，”他说。“我们的重大事件战略旨在不仅吸引全球的关注，还要把布里斯班放在世界地图上。”布里斯班娱乐中心的冰舞表演。达伦·英格兰/美联社 恰如2001年友谊运动会首席执行官坎贝尔·罗斯回忆那样。“这听起来有点微不足道，但事实上，布里斯班在CNN的天气地图上是不存在的。墨尔本存在，悉尼存在，但布里斯班并不存在，”他说。“好吧，自从友谊运动会以来，布里斯班就在CNN的天气地图上。”拥有网络所有者理念的支持是有帮助的，但比蒂表示，特纳的参与意味着远不止地图上有个点。“特德·特纳是一位亿万富翁。显然，跟随他而来的商业人士也随之而来，我们希望能将资金投资到昆士兰，”他说。“澳大利亚的问题是我们资金短缺。我们没有太多的资本，因此你必须找到富有创意的方法来吸引人们来。”友谊运动会吸引了来自世界最大市场的潜在投资者。美国、中国、日本、德国，当然还有俄罗斯。正如罗斯所说：“它将布里斯班精准地投射到这些市场。”距2000年悉尼奥运会不到一年，澳大利亚在后奥运的光环中享受着特纳的马戏团来到城镇的局面。罗斯，一位被从墨尔本市主要活动办公室挖来的墨尔本人，表示，悉尼2000年的阴影依然很大，友谊运动会也吸引了一些怀疑者。“你会听到诸如 '这是否是一个二流城市的二流赛事？' 这类的话，”他说。2001年在友谊运动会总部的坎贝尔·罗斯。罗伯特·拉夫 “像悉尼这样的硬仗确实需要跟随，是的，确实很难跟随，但我们做了一些关键的事情。"我们开发了一项杰出的文化节，称为“红色之城”。我们点亮了故事桥，并在比赛期间在城市各地举办活动，这确实与布里斯班人产生了共鸣。“我们成功的另一个关键是，友谊运动会旨在让每个项目的最佳10名运动员竞争。”投资、旅游和地图之外，友谊运动会是一场精英体育比赛，而这种仅限受邀的形式使其与奥运会区分开来。没有预选赛，也没有像埃里克·鳗鱼。相反，出现了伊恩·索普、迈克尔·约翰逊、以及曾受到指责的玛丽昂·琼斯，还有两次悉尼2000年奥运会金牌得主格兰特·哈基特。格兰特·哈基特是2001年友谊运动会大使，和童年偶像迈克尔·约翰逊一起。保罗·赖利“友谊运动会真正酷的地方在于它促成了那些奥运会的优秀竞争关系，”哈基特说。“比如我们看到男子4x100米自由泳接力，当迈克尔·克林打破世界纪录时，索普带着胜利归来。我们还看到彼得·范登·霍根班德在200米自由泳中击败索普，离那场比赛也不过不到12个月。”尽管他的友谊奖牌在荣誉墙上可能不如奥运金牌显得重要，但哈基特仍对友谊运动会怀有美好的回忆。“它没有像世锦赛、奥运会或英联邦运动会那样的压力——这是一个你可以真正享受并欣赏其他赛事的国际盛会，”他说。“这真的给人一种轻松的感觉。”来自黄金海岸的哈基特，以及美国田径超级明星约翰逊，都是官方的友谊运动会大使。澳大利亚的布朗温·汤普森在女子跳远比赛中。斯科特·巴布尔/美联社 “迈克尔·约翰逊是我成长过程中崇拜的英雄，挂着他的金鞋。”} # Please adjust accordingly if you have specific character count limits or formatting requirements in mind. # Please ensure that you adjust aspects like quotes and special characters based on your coding or JSON needs. # The JSON structure is intended for programmatic use and can be directly inserted into systems that utilize it. # Handle the content escaping as per your application's requirements. # If any part of the text needs specific nuances or idiomatic expressions, please adapt, focusing on the context to maintain the essence of the original. # Ensure that the final JSON is valid for your coding environment. # Welcome any questions if you need further adjustments or specific translations! 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